Brand Identity, Art Direction, Web Design, Email Design, Styling, Packaging, Print
Lead design strategy through creation of brand style guides and management of agency partners and freelance designers. Lead design on a full redesign of the website to optimize the customer experience. Designed and executed content for eCommerce site, social, email and paid ads. Led art direction and styling for all 3D renders of interior spaces to be used across all channels. Worked with Marketing Director to concept and execute strategies for all new product launches. Designed packaging and other marketing materials as needed.