/ JENSEN TAYLOR

Walmart:
Disney's Frozen

With the re-launch of Frozen as a sing-a-long DVD, Walmart and Disney teamed up to create a special hub on the Walmart.com site to act as a one-stop shop for all of your Frozen needs. This micro shop served as a great platform to experiment with new designs and really find a way to bring the whole experience to life, while still maintaining the integrity of both brands. I worked with my art director and the site developers to build out a full background skin and create page graphics with transparent backgrounds so they could interact seamlessly with the background skin — both of which had not been done before on the Walmart.com site.


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